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Over the Christmas break, I created a Google Adwords campaign using the $100 credit generously given by Google. I did it using my alumni id, even though I have a perfectly normal gmail id. I guess if Google allows me to use the credit on any account- well I will take it. and so a free experiment was borne.
But whom to target -with Google- but Google itself. It seemed logical
So I created a campaign for the names of prominent Googlers (from a list of Google + at https://plus.google.com/103399926392582289066/posts/LX4g7577DqD ) and limited the ad location to Mountain View, California.
NULL HYPOTHESIS- People who are googled a lot from within the office are either popular or just checking themselves.
My ad was-
Hire Ajay Ohri
or see screenshot below.
Here are the results-88 clicks and 43000 impressions (and 83$ of Google’s own money)
clearly Vic Gundotra is googled a lot within Mountain View, California. Does He Google himself.
so is Matt Cutts. Does HE Google himself or does he get elves to help him.
to my disappointment not many people clicked my LI offer, I am still blogging
and there were few clicks on Marissa Myers. Why Google her when she is right down the corridor.
The null hypothesis is thus rejected. Also most clicks were from display and not from search.
I need to do something better to do with Christmas break this year. I still got a credit of 16$ left.
Google webinar on web analytics-
recommended for anyone with anything to do with the WWW
Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?
We’ve heard from many of our users who want to go deeper into their Analytics — with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join us next Thursday:
During the webinar, we’ll cover:
- Key questions to ask for richer insights from your data
- How to define “success” (for websites, visitors, or campaigns)
- How to set up and use Goals
- How to set up and use Ecommerce (for websites with a shopping cart)
- How to link AdWords to your Google Analytics account
Whatever your online business model — shopping, lead-generation, or pure content — these tools will deliver actionable insights into your buying cycle.
This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join us next week!
Assume I am a blogger using both Adsense and Adwords.
Suppose Adwords costs me X dollars per click, and Adsense pays me Y dollars per click.
Then a unique arbitrage opportunity would arise if
Y times CTR on my blog > X times CTR on my Ad Campaign
Is it possible. Theoretically yes? Long Tail of Internet yes.
However since there is a lag of time in which the Rates would converge , the Adsense rate would go lower or Adwords rate would go higher
Is there a tool that you can use to pump keywords with short times arbitrage opportunities , much like trading algols and quants do in finance.
Just asking !
Google has a whole list of certifications for people wanting to be certified in analytics, and advertising related to internet.
It’s the interface, stupid that makes an Iphone sell more than the Symbian even with 90% functionality. Same reasons why Google Storage is okay but Google Prediction API gets slower liftoff than Amazon Console (now with FREE instances) – though the R interface to Prediction API sure helps.
Prediction API is a terrific tool dying for oxygen out there (and will end up like Wave- I hope not)
Sometimes you need artists as well as engineers to design query tools, G Men- and guess the Double Click anti trust rumours have quietened down enough because why the heck did double click interface integration take so loooong.
( and btw why cant Google just get into the multi billion dashboard business if they can manage ALL the data IN THE INTERNET ——they sure can do it for specific companies- – but wait-
they are probably waiting for AsterData to stop sucking thumbs ,chanting on MapReduce SQL, MapReduce SQL nursery rhymes and start inventing NEW STUFF again (or atleast creating two product brands from nCluster (when you and I were in school together giggle)
Btw the time Google make up their mind to enter BI or wait for Aster to finish- IBM would have gulped and burped all there it is- and thats the way that market rolls.
Back to Ad s and Mad Men.
Here are some screenshots-of the new Google Ad Planner-
I found it useful to review traffic for third party websites (even better than Google Trends) and thats a definite plus over Facebooks closed dormitory world of ads.
Click on them for some more views or go straight to http://google.com/adplanner and Enjoy Baby!
Which websites attract your target customers?
View a site listing:
Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:
Identify websites your target customers are likely to visit
Easily build media plans for yourself or your clients
- DoubleClick Ad Planner’s Bestiality Bug (Screenshot) (techcrunch.com)
- Announcing DoubleClick Ad Manager by Google (ginside.com)
- How Facebook Could Beat Google to Win the Net (wired.com)
- Google Ad Planner (marketing.fm)
- Google AdSense Rolls Out New Interface (searchenginejournal.com)
- Complete Guide To Using Google DFP: Part I – Advantages (techie-buzz.com)
- Google Launches Irresistible Product Ads (penn-olson.com)
- Net Phrases And AdWords Which One Is For Me? (ronmedlin.com)
- 3 Ways to Analyze Your Competition (searchenginewatch.com)
- Google Trends (flatchat.wordpress.com)
- Google Ad Planner vs comScore (avc.com)
- Google Search Ads to Get More Visual (mashable.com)