Home » Internet » The Seven C’s of Viral Content -What makes content viral online?

The Seven C’s of Viral Content -What makes content viral online?


R in the Cloud

Train in R


Definition-(of an image, video, piece of information, etc.) circulated rapidly and widely from one Internet user to another.

  1. Channels- Some content goes viral on some particular channels (like 4chan, or Tumblr) while gets ignored on other social media channels
  2. Content Type- the type of content should match the audience type (technical or non technical) and channel used for dissemination (like Pinterest or Tumble for images)
  3. Celebrity- Getting a celebrity (say with high enough influence score) endorsement greatly helps viral content to reach beyond initial network
  4. Credibility by Counts or Network Effects- People find it easier to like or share content which is already proved to be a viral content or beyond a certain threshold.  Some people would like the content if it already is very successful.
  5. Content Customer type-Content consumers can be influencers, sharers, innovators, or passive. It is critical to meet a certain threshold of certain customer types to hit viral counts.
  6. Context- One man’s viral content is another man’s spam.
  7. Comment and Circulation – How easy is it to circulate the content? to share it or show appreciation? to add customized comments? This affects viral nature- though it is mostly a function of hosting website than the content itself

\bonus the 8th C – Cuteness and Catiness – On the internet cute babies and cats rule in a duo-poly


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